Very good book Of course people
THAT WELL LIKED HAVE A are well
Have A Life This Book a life This book that case very well Being likable is just as if not important than being good at what you do Also being likable doesn t necessarily mean you re niceAlso and this is the second book that s made this mistake Chris Anderson of WIRED and writer of Free The Future of a Radical Price and TED s Chris Anderson ARE NOT THE SAME PERSONBook was good but if you ve been paying attention the past few years all the stories are old Likenomics has accomplished something many business and marketing books haven t it taught me something completely new Any time an author uses the word trust I m skeptical The thinking is typically too superficial or cerebral to actually put to use Not so with this book In plain English RohitBhargava shows how being likable isn t the same as being nice why your business must bridge the likability gap and believe it or not ways to make your company likable Give Likenomics a read I think you ll well like it Some good short case studies here but the premise of the book basically Duh Well written Rohit I truly enjoyed your style and most importantly content regarding such an important topic A good fast read about why people buy what they buy and follow who they follow A lot of this I ve read before in other business books but it is worth a uick read if you re still using the term networking and you didn t now that likable doctors don t get sued I now for a fact that I ve gotten out of tickets by telling the cops a joke so its basic common sense blown up on a large scale However when SEO click People decide who to trust what advice to heed and which individuals to forge personal or transactional relationships with based on a simple metric of believability Success in turn comes from understanding one basic principle how to be trusted Likeonomics offers a new vision of a world beyond Facebook where personal relationships likeability brutal honesty extreme simplicity and basic humanity are behind everything from multi million dollar mergers to record breaking product sales There is a real ROI to likeability and exactly how big it is will amaze youLikeonomics provi.
Rohit Bhargava À 0 Read & Download,
The book in a nutshell Now you don t have
To Read It Bhargava Made A Convincing Point It Isread it Bhargava made a convincing point It is how much people like us It is not only who we now it also about how much they The Complete Idiot's Guide to Detoxing Your Body know about us and how much they like us It is the relationships we make that provide us better opportunities to achieve our goals The first impression that people get from meeting you for the first time can mean a dream come true Even for a few moments of a meeting or the slightest perception people make about us can mean the future we may be looking for An idea or product can go farther in achieving success if somebody else promotes it to others whonows about the promoter than they now about the product It is the connections we make with people that make them prefer us and those things we value Prefer people first then the product they are associated with The best application of the ideas in the book is in the promotion or marketing of a product or idea An invention can only go so far if the promoter is found trustworthy and connected with the people who should accept the invention and willing to make every effort to endorse or embrace what it promises If that connection exists everything will eventually fall into the right places This is how the trusts we achieve from others evolved With trust comes loyalty This is the basis of how the power of the word of mouth can be most effective The storytelling skills of Bhargava is admirable and convincing I particularly love the story he shared about the success of Dale Carnegie It s amazing how stories can communicate the real intent of a book Buy this book You ll love it. Y landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy where he has led marketing strategy for clients including Intel Pepsi Lenovo Seiko Unilever and dozens of other large companiesWith Likeonomics as a guide readers will get unconventional advice on how to stand out in a good way avoid the hype and strategic traps of social media and appeal to customers in a way that secures your company as a trusted and believable resour. .
Hrough yadda yadda yadda take over how well
your x is performing in the marketplace itx is performing in the marketplace it worth remembering with helpful examples why being nice still matters Full disclosure I work with Rohit While I was given an autographed copy of his book it wasn t the reason that
I READ ITTO BE CLEAR THIS BOOK IS NOTread itTo be clear this book is not how brands earn likes on Facebook What Rohit is trying to get to are some overarching values that companies should embrace to be successful Values that have a bit relevance in today s environment where consumers have control and voice around a brand s reputation and identityThroughout Rohit offers some excellent examples of companies that have embraced one or another of the values he s identified And he does it in a breezy easy to read voiceIf I have a nit it would be toward the practical application of the principals that he suggests How does a company embrace internalize and operationalize likability Maybe that s for the seuel Full of commonsense ideas and truths from the beginning but my highlighter really got busy with the last two chapters on Simplicity and Timing There s also a serendipitous addition of relevant and interesting trivia Definitely worth a read Likeonomics content of this book is great but it could be cut in half First half talks about why likeability is important as if it wasn t already obviousSecond half outlines the 5 principles to being likeable TRUST Telling the Truth being Relevant and meaningful within the right context being Unselfishness by communicating empathy Simplicity though communicating clear core concepts and natural language and being TimelyThat Des real world case studies of brands and individuals that have used these principles to become wildly successful including An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up than 30 million views and launch her professional career A regional team of financial advisors that went from being last in the nation among 176 branches to first and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible ,