[Kindle] We Are All Weird The Myth of Mass and The End of Compliance

Cting individuals as individuals and finding ways to work that Respect Into Our Daily Operating ProceduresAs A Librarian My Thoughts into our daily operating proceduresAs a librarian my thoughts to the library In times when budgets are tight there is push to market ourselves to the public and budget makers So what does it mean for the library to market ourselves to the weird instead of the mass Representing many diverse points of view is one of our ey tenets along with eual access of "Information For Everyone As "for everyone as of our philosophy of the freedom of information We like to say a good library collection has something to offend everyone It seems to me we re a natural fit for the weird that we provide a place for people to explore their particular interests and passionsTwo uotes struck me The challenge of your future is to do productive and useful work for and by and with the tribe that cares about you To find and assemble the tribe to earn their trust to take them where they want and need to goAnd The reason that people are walking away from mass is not so that they can buy stuff Material goods and commerce are not the goal they are merely a conseuence The goal is connectionWho is the library tribe and how do we help them achieve connection It s something to ponder One other bit that I want to pull out to revisit later I think it has a lot of potential ramifications that he left unexplored Rich is my word for someone who can afford to make choices who has enough resources to do than merely survive You don t need a private plane to be rich but you do need enough time and food and health and access to be able to interact with the market for stuff and for ideasParticularly when coupled with Researchers report that the ability to be weird the freedom to make choices and the ability to be heard are the factors most highly correlated with happiness around the world Regardless of income or race or geography when we let people choose among things that are important to them they become happier More varieties of jeans doesn t necessarily make people happier of course but the opportunity to live where they want say what they feel express their desires and choose a path certainly does I m tempted to give this three stars simply because it made tempted to give this three stars simply because it made think a bit but I think I ll stick with two I just skimmed through this one I thought it was going to be funny but it s just a manifesto with some interesting points I found myself talking to the book trying to explain why he s wrong on a few points especially on education Everyone has to do things they don t want to do it s part of life Get educated get a job and you can then find time to pursue your weirdness Seth Godin makes the case for Weird in this brief manifesto With Weird being defined as choosing something whether it be movie genre s hobbies reading material or food outside the choices presented as normal We Are All Weird discusses how this culture of Weird has come into existence and how it is growingSeth Godin books have always come highly recommended to me so finding We Are All Weird in the Kindle Len. Ways that reflect their own uniue valuesFor generations marketers industrialists and politicians have tried to force us into little boxes complying with their idea of what we should buy use or want And in an industrial mass market driven world this was efficient and it worked But what we learned in this new era is.

Seth Godin ↠ 2 Review

Ding Library encouraged me to finally jump into Godin s world I was highly disappointedTouted as a genius Godin only seem to repeat the same sentence over and over again and nothing he stated seemed like anything new to me Surrounded and immersed in Geek Culture all Godin s points are nothing new including the reasons he presents for why Weird is growingPerhaps this was not the best of Godin s work but Uite Honestly If Felt Like A Waste Of His Time honestly if felt like a waste of his time write and a waste of my time to read As awesome as I Wanted This Manifesto To Be It Just Doesn T wanted this manifesto to be it just doesn t there Weirdly enough I m a victim of the concept of this book it s not for everyone but will be perfect for some Chris Anderson wrote The Long Tail this book tells you what to do about it This is my first selection for the book club I m starting at Cramer I How sweet of Seth Godin to write my biography I loved this book bc it makes such a great case for the people who live and thrive outside of the norm outside of the masses My fav thing while reading this book was people s reactions to the title when I told them what I reading I started to judge people based on that reaction and only want to associate with people who vibe with the title I had really mixed feelings about this book I agreed with his general premise that weird is good but I was a bit skeptical of the connection between being weird and the emphasis on consumption To be fair this book is about marketing and getting people to spend money and the potential benefit to marketing to groups on the fringes For one he s all about normalizing weird Cool but if that s what happens then weird loses its weird status and becomes massthe very thing he criticizes and says is pass The relationship to marketing and mass production and consumption as I see it and understand it is marketing professionals find a product that they think many people will like and purchasesometimes they are a the forefront of this processin that marketing campaigns convince people to buyor they follow the process Borrowing from Malcolm Gladwell s The tipping point marketers discovering after the fact that Airwalk had become popular and might have mass appeal beyond the specialized weird group of people "Who Might Ordinarily Buy "might ordinarily buy shoes The unspoken assumption though is that consumption at least enough to attract the attention of marketers validates your weird interest which I found to be problematic Disappointing Not sure I agree with the idea that there is no normal any There are some things most people want a safe neighborhood clean water laundry detergent that gets your whites whiter I also long for FEWER choices in some areas of my life Like on the detergent aisle I don t care if my laundry smells spring fresh or mountain fresh I just don t want to spend my limited time thinking about it I d rather have one normal choice that worked Also choice does not make us happier that s been proven time and time again by social scientists So maybe we need to be less weird so we can be happierPS I found the cover off putting. That mass limits our choice because it succeeds on conformityAs Godin has identified a new era of weirdness is upon us People with choices interests and the power to do something about it are stepping forward and insisting that the world work in a different way By enabling choice we allow people to survive and thriv. We Are All Weird The Myth of Mass and The End of ComplianceInteresting but repetitive A 3 page magazine article bloated into a trite repetitive poorly argued book Not worth the pixels used to create it Not as good or inspiring as some of Godin s other books but at least his books are short Godin raises some good points here I won t deny In the past marketers and producers made money by trying to sell to the center of the bell curve and it worked When there are only 3 TV networks you might still make good Programming But It Also Doesn but it also doesn really matter when you have a captive audience These days however we have a cornucopia of choice so rather than trying to market to as many people trying to market TO AS MANY PEOPLE POSSIBLE ONE as many people possible one find their niche and embrace it Or at least that s what I got out of it I rated this 3 stars because in his epilogue Godin says if you ve come to the conclusion that you need to spend time going after niche markets I fear we both have failed Perhaps we did as the rest of his epilogue really sounds like he thinks you should find and embrace your niche market MehI still enjoy his work and would gladly read another Seth Godin writes in sound bites This is the second of his slim manifestos that I ve read and that seems to be his approach It s scatter shot random off the cuff He talks around his points never uite making a linear argument or delving deeply into anything just skimming across the surface of his topics with many broad thoughts from a wide spectrum of influences It almost feels like he s doing pointillism artwork hoping if he throws out enough thought splatters they will land just right to make a coherent whole While I did in the other I don t feel he succeeds in this one He brings up lots of thoughts but instead of expanding them or working them over he skips off to something else before the thought is ever complete It s superficial google writing instead of sustained thinking I often had lots of interesting thoughts in response to what he said wanted to engage his ideas but then they d flit away with his writing before any substance developed It s interesting but I m not sure it amounts to anythingIn the interest of hoping it does amount to something with time to cogitate I ll attempt to process a few things Godin writes This is a manifesto about the end of the mass market About the end of mass politics mass production mass retailing and even mass education Although it s a book on marketing and spends most of its time on business considerations he says My ulterior motive in bringing you this manifesto has little to do with helping you sell stuff and to do with allowing all of us to embrace the freedom we have The freedom to choose The freedom to choose to be weirdThat may be so but it felt like a book on marketing to me He spent a few pages near the end on education and on ethics but it could have been so much There was the basis for looking at all inds of things as they relate to the ideas of normal and mass Things that matter He didn t really go there as far as I m concerned when he should have Because ultimately it s a book about respe. We Are All Weird is a celebration of choice of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard The book calls for end of mass and for the beginning of offering people choices interests and giving them authority to operate in. ,

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